If Code Can Be Shaped by "Vibes," Can Marketing?
The Birth of Vibe-Driven Development
In early 2024, the renowned AI scientist and OpenAI founding member Andrej Karpathy posted a thought-provoking idea on X:
"I just describe the vibe and AI programs the rest."
The concept quickly went viral in the tech community, where engineers coined it Vibe-Driven Development, or Vibe Coding for short. It didn't take long for marketing leaders to see the parallel: if AI can write code based on a "vibe," could it also draft copy, create designs, and optimize campaigns the same way? This gave rise to Vibe Marketing, a new philosophy centered on a core idea: let humans define the strategy and emotional direction, and let AI handle the high-speed execution and iteration.